Service. they strive to satisfy customer needs, by offering professional advice.
Efficiency. they strive for efficient and simple solutions.
Respect. they respect each other, and make room for each person to develop.
Reliabilit. they base thier business principles on honest business ethics and that agreements must be honoured.
Private label is also called private brand or own brand, it consists of products which are marked with the company's own brands.
DT Group, own Several private labels such as Blue Mountain, toolmate and basic.